ScreenPlay™ is a new category of Interactive Games that deliver the action of an instant ticket game in multi-media applications, providing the player with an interactive and engaging play environment. ScreenPlay tickets are purchased from traditional retail locations. Players visit a website, or connect via cell phone or television, and enter a unique code that takes them to the ScreenPlay server. The server reads the code and delivers the pre-determined play script to the player’s browser. The player plays the game, the outcome is displayed and if the player is lucky enough to win a prize, he or she returns to the retailer to claim it.
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